The Key To Creating Killer Products That Sell Like Hot Cakes
Create Killer Products that sell themselves and attracts affiliates to sell more for you. Read on……
This is a known fact in marketing and psychology:
People buy on emotion and justify with logic
It’s true isn’t it. Why do people go to the supermarket to buy a branded product over the supermarket own brand product when the content is exactly the same?
Even more interesting. The new Apple iphone 4 was released recently and sales are going strong, despite the well known problems it has including a dodgy antenna! Yet if another company had released a phone with problems publicized would it’s sales continue to be as strong?
It’s simple. People are emotionally driven when it comes to consumption. The combination of appeal, marketing, social proof creates the emotional pre sell already in people’s minds.
So in order to become a better internet marketer, we need to understand the psychology of our customers. But of course, we want to be ethical aswell and don’t want to exploit this knowledge. After all, if you use tactics to sell someone a piece of trash, it will come back to you in the future.
Quick aside: Some people may have been wondering where I have been for the past few weeks. I was away in Japan having a blast. But it’s great to be back here and posting again too 
Japan is an amazing place. It’s a melting pot of tradition and technology, dichotomy of consumerism and zen, fast pace and peacefulness.
I experienced both Tokyo and the countyside in Hakone and I was immersed into the culture and living of the people. What I could see and enjoy allowed me to realize how our business as internet marketers come together. You see, Japan is famous for it’s many sub cultures with many people being part of a “tribe” or doing what they love. Some kids love playing Baseball, some girls love Cosplay where they dress up as their favourite Anime characters, my father in law goes to pottery lesssons……and so on.
This allowed me to see many parallels to internet marketing as it is all about niches and groups of people with certain interests. Real or online groups are still real people, and marketing online of offline is essentially the same thing even if the medium is different.
So back to creating killer products that sell like hot cakes…………………
1. Be a solution
People want to avoid pain. People want to get a problem solved. People want a way to do something easier.
So you want to create a solution to people’s problems. Think: Pain, Problems, Agitations.
Look deep into your niche market. What are the pains, problems and agitations that people are going through? If can create the solution to that, then you have a winner.
As an example, look at the weight loss niche. What are the pain, problems and agitations? Well just off the top of my head I can already think of these:
Disappointed as tried to take a diet doesn’t work; Sad because they can’t fit into the jeans they used to wear before; self conscious about their appearance when they meet old relative and friends; Suffering with poor health because of their obesity……….and the list goes on.
Key point: Be a solution to their pain, problems and agitations and you’ll have a hot product.
p.s It’s much easier to sell a product that removes a pain than a product that just gives benefits.
2. Understand Your Customers By Research
O.k, so you know that you need to create solution. But how can you find out what their problems are in the first place?
This is a tip I learned from Jay Abraham and something that Rich Schefren (big gurus) do too. So listen up. If they think it’s worth doing, it must be worth doing!
They advise going into Amazon and researching the books and products related to you market. Then read the reviews of the books. The reviews will tell you a lot about the market you are in. What language they use, what they like, what they don’t like, what they are looking for. This piece of advice seems so simple yet it is so effective, so make sure you try it.
Also, another way you can find out more abour your market is by going into the niche forums. Spend some time just reading the posts and you’ll soon get a picture of what the frustrations are of the people, what their needs are, what their goals are and the inside language they use too.
For example in the internet marketing niche, you can find such forums by typing into google “internet marketing + forum” and you’ll find a list of them such as Warrior, Digital point, Marketing scoop.
If you’re new, just join in and introduce yourself and slowly build relationships. Don’t go in there and spam the place. Like my mentor Alex Jeffreys advised: Don’t pimp your s***!
What’s Next?
So now you’ve done the ground work, you know what direction to head in, you now need to create the actual product.
You have a choice of different modalities i.e. ebooks, videos, audios. Also, you need to know what content you’re going to put it. This is a whole topic in itself so stay tuned to my next post where I’ll give you a hand on these things………………
Have a great day!
Bailey
p.s. If you haven’t already got your copy of the “Behind the scenes of his six figure business” by Alex jeffreys, just enter you email on the right hand side of the blog to learn how it’s done.
I will be taking it off soon and I’m not just saying this as a “hype”. Seriously. So grab it before it goes!
Hey Baily,
Awesome post man. Research is very important part.
I’m yet to write my first ebook but will write someday.
Thanks for sharing the awesome tips. keep up the great work baily.
Looking forward to reading the next part of it.
~Dev
Dev – Technshare.com´s last blog ..How I increased My opt-ins By 250With Popup Domination
Hey Dev,
Thanks for the cool comment. I’ll look forward to seeing your ebook soon man.
Bailey
excuse me, after reading this I am off to create my product
Jamaipanese´s last blog ..In Darkness- Death
Bailey!
Now I know why you were so long between posts. Because you were working on this awesome masterpiece!
I love your style Bailey – really! You brilliantly set the scene on this one with a very true point about Apple and AntennaGate, which of course captured my attention and put my brain into the right frame to read and absord the rest of the article!
I am almost finished with my ebook and this is a great post to bookmark and just keep a few of these points with me to make sure I am doing everything to make my (free) ebook go viral.
Awesome Bailey.
Take care my friend.
How was Japan?
(all I can say in Japanese is Where is the toilet? and ‘I don’t understand – but what else do you need really?
Alex´s last blog ..The Lifecycle of a Keyword
Hey Alex!
So good to hear from you and it’s great to be back.
I always appreciate your awesome feedback and valuable thoughts you share here, so THANK YOU!
Excellent news that you’re working on your ebook and that it’s nearly ready. I’m really looking forward to man, seriously because if your blog is as good as it is, then your book is bound to be top class.
Please let me know when you’ve done it as I want to be one of the first to download it and learn from the keyword master
Catch up soon Alex,
Bailey
Ebook ready to roll my friend.
Check out the new sales page and all here: http://organictrafficjam.com
Tell me what you think Bailey!
Alex´s last blog ..Article Marketing Part 2 – Quality vs Quantity
Alex,
I downloaded the book and have read it three times over. It’s an excellent resource.
If you want to understand and be able to implement keyword research and keywords re search engines, this is for you.
If there’s anyone who hasn’t read it yet, pop on over to Alex’s blog and grab it. I totally recommend it
Bailey
Hey Bailey,
So good to have you back on your command desk (aka Your Blog); really missed your well crafted posts.
What I especially like about you new post is that you give your readers the whole picture instead of just throwing the same old phrases at the wall. People might have read this scientifically proven fact that “People buy on emotion and justify with logic” before but here you´ll add these well crafted examples to help us all understand this fact so much better. Thanks.
Your two core points that build the foundation of any good solution product or service set everyone on the right path. I am really looking forward to your next post where you´ll be writing about the different modalities of product creation. Keep up the great work.
Hope to catch up with you on our second mastermind-call tinight.
Talk soon
Mirko
Mirko Gosch´s last blog ..Backlink To The Future – How Article Marketing Helps Your Off Page SEO
Hey Mirko,
Hows it going man? Thanks for your kind comments. I always appreciate your feedback and your valuable input as it helps me improve and get better at this.
Looking foward to the call later
Bailey
Bailey:
It sounds like you had a great time in Japan.
This is a great post! Emotions are what drive us to not only make purchases but really in everything we do, so as a marketer we need to tap into those emotions. Each buyer may have different emotions so we have to learn to use several different types of psychological triggers.
Research is so important. Why waste time developing a product that you think the user should buy when you can do the research and determine what the user wants to buy and then make you product.
- Rick
Rick Byrd´s last blog ..How Much Content Should I Giveaway On My Blog
Hey Rick,
Absolutely man, let your customers tell you what they want rather than just guessing and hoping they’ll buy from you!
Yes good point about people having different emotional triggers. We are all different at the end of the day, so we do need to bear that in mind. There’s no one size fits all but understanding who we are selling to and what their needs and wants are gives you a very good starting point.
Bailey
Hey Bailey
That pic is hilarious, made me smile !
I certainly buy from emotion all the time, and when I see something I want, nothing will stop me from getting it.
You are spot on when you mention the tips for creating killer products BUT… when you mentioned attracting affiliates you hit the nail on the head.
Once you have an army of affiliates promoting for you, you really do hit the jackpot.
Fab post as always, Sally
Sally´s last blog ..What Happened After My Interview
Hey Sally,
You’re right Sal, you can have your cake and eat it (not just your birthday cake
) if you have a killer product because if it is excellent and something that people want, you make plenty of sales, but also affiliates will love to sell it for you too! So you have a double whammy!
Great to have you back!
Bailey
Hey Bailey,
It is all to do with the brand when it comes to a product as you said with the iPhone 4. Apple is one of the biggest and most respected so even if it has a problem you know that you will get your refund or replacement.
Glyn
Yes Glyn, that’s a good point. The trust of a brand is very important too!
Bailey
Interesting post Bailey.
It almost made me think about writing an eBook, almost, but not quite – I’m just too lazy. 
I’m on a quest at the moment, to get 100 comments. Your blog was recommended by Sally as one of her top 10 “Secret Traffic Sources”, and I can see why now.
Keep up the good work Bailey, I shall be back.
John
John McNally´s last blog ..BLOG HOPPING for TRAFFIC
Hi John,
Thanks for coming by and your compliments. Hope the quest to get 100 comments is going well. In fact, I’ll pop round now!
Bailey
Hi Bailey,
Great post. Emotions does trigger quite a few things with us humans. I actually met a female marketer a while back from Australia, that made a decent amount of money online from very minimal traffic.
Her marketing was purely focused on selling products that provides a solutions to problems. I read this everywhere, and in the past I never took control on this part, and always stayed on the benefits.
A great tip you have given about visiting Amazon, as a very effective way to know your market.
Louis
Louis´s last blog ..Why Does My Web Site Sometimes Disappear In Google – Understanding The Google Dance Process
Hey Louis,
Great to hear from ya! Yes, solutions to problems is what drives a lot of people. People are always looking for solutions to their problems. Marketers who understand this concept will have the most success. Great point you put there man.
Speak soon
Bailey
Hi Bailey,
Kind of late getting to your blog but just wanted to stop by and say hi. I’m sure you had a fantastic time in Japan and that you feel energized and refreshed. I most certainly buy on emotion all the time and this is very important to understand in the online world. Like the other tips you have mentioned as well. Take care Bailey and talk soon!
Anna
Anna Haller´s last blog ..List Building Update
Hi Anna,
Thanks for popping by. I had a great trip thank you and just getting back into the swing of things. Back into focus mode.
Since we are marketing, psychology plays such an important part in the process. Being ethical and doing the right thing is in our hands and it’s so important to take that responsibility. Like you said on your post “with great power come great responsibility”.
Chat soon
Bailey
Hi Bailey,
Some excellent tips there mate. Amazon and also Ebay pulse are great places for research.
You are right too about forums. The amount of times I have seen people crucified in the Warrior is unreal.
Know your market is key here.
Really like your Blog.
Pete
Pete Carr´s last blog ..Blogging-Why You Should BePart 1
Hi Pete,
Thanks for the comment, yes I think the days are gone when you can just set up shop and promote crap. People are a lot more savvy and web 2.0 makes everything so transparent that you need to be the real deal to succeed: which is good for us all really!
Catch up soon
Bailey
Hi Bailey,
Thank you for the helpful information. You are right poeple buy on emotions. I think you can only sell crap once… so there is no point in trying….the best customers are the ones that come back. In a competive niche such as this a rubbish product and service will soon get found out.
I would love to vist Japan, the culture and beauty of the country has always appealed to me. Hopefully I will get to go there one day
Vince
Vince´s last blog ..The Conquest Of Time
Hey Vince,
You’re so right man. Selling crap is just going to backfire on you.
You definitely should check out Japan sometime, well worth it.
Bailey
Hi Bailey
Very well thought out and informative post with some excellent points, Research (love the Amazon tip), Problems, Emotions, sales.
and then you over deliver.
I’ve always had the mentality of:
“Look after the customer and the customer will look after you”
You will only “con” a customer once, then they’ll be gone for good, they’ll probably tell others of their experience too – it’s just not worth it.
I’ve always wanted to visit Japan but never managed it yet, I’ve heard it’s an amazing place – although any holiday is good for relieving stress and re-energising you.
I just wish it was as easy “popping over” to Japan as it is to pop over to Alex’s site to download his new eBook!!
Keep up the good work, I’ll be visiting on a regular basis from now on.
All the Best
Ken
P.S.
Yep, I love my iPhone 3GS and will still buy the 4 regardless
Hey Ken,
Thank you so much for coming by and giving your valuable comments. Yes, the days of con artists coming in trying to make a quick buck is going which is a good thing. It still exists, but will be much harder to do nowadays with the prescence of social media. Everything is much more transparent now.
I guess the “good guys” get the credit which is how things should be!
Bailey
It only means that we need to reach out with all of our potential customers. Learn what they usually need, learn what they actually want to happen. The idea of the two is also right. Joining a niche related community can help you learn more about your topic that can help you on creating your own product.
Cole Stan´s last blog ..Anniversary Gifts for Men – Rock His World with These Romantic Gifts